ShelfPrice
Method v1.0 · pre-registered 19 August 2026

What makes two prices comparable.

Published in advance · Never changed to fit a result

The only claim shape

On this date, for this product, observers saw prices differing by X%. Fixed in advance, method version N
  • Must rule outcurrency, delivery, tax, region, stock, A/B test
  • Never published"prices vary"
  • Never publishedany claim about a company's intent
  • Never publisheda figure without its method version

The crowd is a sensor, never the proof

  • Tier oneobservations from the extension
  • Tier one mayrank what is worth measuring next
  • Tier one may neverbecome a published number
  • Tier twoa controlled run we perform ourselves
  • Tier two needsone window, one product, several vantages
  • Cost of a false submissionone wasted verification run

The item is the comparable number

One offer, as the extension reads it
  • The item$229.0091.1%
  • Delivery$12.004.8%
  • Tax$10.504.2%
  • What the shop charges$251.50100%
  • Compared on the total$251.50
  • Compared on the item$229.00
  • Every rule below applies tothe item, never the total
  • A raw spread on totalsis mostly delivery

The seven rules, in this order

Applied in sequence · The rule that removed an observation is recorded with it

  • 1. Not the same offerA different size, colour or seller is a different thing
  • 2. The gap was delivery, tax or a feeCompare the item alone, never the total
  • 3. A different currencyInside the published spread between two currencies
  • 4. A published regional priceThe retailer already states it prices that region differently
  • 5. A different stock stateBackordered and in stock are not the same offer
  • 6. An A/B test or a live repricingOne profile shown two prices means testing, not targeting
  • 7. Outside the comparison windowA gap across hours is a price change, not a difference
  • Survives all sevena candidate, still not a finding
  • A candidate needsreplication on different days

Thresholds, fixed in advance

  • Minimum publishable difference5% of the base price
  • Minimum vantage points6
  • Before naming a retailer3 runs on 3 different days
  • Premise testunder 1 in 10 products, the premise fails
  • If the premise failswe say so publicly
  • A threshold changes only bya new version of this method
  • Published findings keepthe version they were made under

What this method forbids

  • Publishing a crowd average as a finding
  • Publishing any figure without its method version
  • Changing a threshold after seeing a result
  • Characterising a company's intent or conduct in our own voice
  • Any affiliate or referral link inside a comparison
  • Charging researchers or academics for access

Version history

  • v1.0 · 19 August 2026initial pre-registration
  • Written beforethe extension's schema
  • Every figure on this sitecomputed, never typed